Sat, Nov 30 2013 12:48 pm | Comments www.transitions1020.com
Frosty dawn surf sessions. Epic powder days. Nights out with new friends. Every memorable sunset that reminds us why we chose the sideways life in the first place.
Nokia and Burton’s latest innovative collaboration, Transitions, is a celebration of the road and the journeys that define our lives as board riders. The project saw six riders and friends head to New Zealand’s South Island to put the new Nokia Lumia 1020 smartphone through the ultimate product test. The crew travelled from Christchurch to Wanaka, exploring the country’s surf, snow and skate scenes, and capturing every new experience and encounter – sound, image and film – with the Lumia 1020’s incredible 41 megapixel camera.
“Not only was this one of the most spectacular trips I have ever been on it was also one of the most enlightening” says BBC Ski Sunday presenter Ed Leigh, who took part in the trip. “From quake-damaged youth culture in Christchurch to the man who wrote the rulebook on snowboarding, this was a journey in every sense of the word.”
The resulting Transitions website is epic in scale, features interviews with top pro riders such as Xavier De Le Rue and Mikkel Bang, and is a beautiful and immersive mixed media record of the journey.